The Instagram algorithm is a system that determines the order in which content is shown to users in their feed. It is designed to show users the most relevant content first, based on their past behavior and interactions on the platform.
Instagram looks at the accounts and content that a user has liked and engaged with in the past to understand their interests. It will then show them more content related to those interests.
Interest
Instagram prioritizes content from accounts that a user has a strong relationship with, such as their friends and family.
Relationship
Instagram also takes into account the timeliness of the content, with newer content being shown before older content.
Timeliness
The algorithm also considers how often a user opens the app and how much time they spend on it. Users who frequently open the app and engage with content will see more content from accounts they follow.
Frequency
Instagram also takes into account the number of accounts a user follows. Users who follow a large number of accounts may see a more diverse range of content in their feed.
Following
Overall, the Instagram algorithm aims to show users the most relevant and interesting content first, based on their past behavior and interactions on the platform.
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